Flipkart offers Visa frictionless checkout for convenient online purchases This solution will eliminate the need for One Time Passwords (OTP) for transactions up to Rs. 2,000, while also ensuring a completely secure payment experience.

 Flipkart offers Visa frictionless checkout for convenient online purchases This solution will eliminate the need for One Time Passwords (OTP) for transactions up to Rs. 2,000, while also ensuring a completely secure payment experience.

06/01/2020

World News Service:

Flipkart on Monday announced the launch of Visa Safe Click (VSC), powered by Visa, the payments technology giant. VSC, a new payment solution now available on the Flipkart platform, will enable the e-commerce platform to deploy India’s first in-app device-based network authentication solution. This solution will eliminate the need for One Time Passwords (OTP) for transactions up to Rs. 2,000, while also ensuring a completely secure payment experience. By enabling consumers to enjoy a hassle-free and safe payment process for transactions up to Rs. 2000, Flipkart hopes to reduce the steps in the payment system and help consumers complete their purchase journey with ease, primarily in regions where internet connectivity and e-literacy are scarce. 

With this, Flipkart will offer consumers the benefits of faster checkout time, leading to more shopping carts getting fulfilled with ease. Especially at a time when e-commerce is witnessing an ever-growing demand, leading to higher and larger transaction volumes, VSC’s built-in network authentication capabilities will reduce the chances of transaction failures.

Commenting on this, Ranjith Boyanapalli, Head - Fintech and Payments Group at Flipkart, said, “OTP-based authentication is one of the biggest points of friction in online card transactions, wherein we have observed significant customer drop-offs. At Flipkart, it is our constant endeavour to simplify and quicken the shopping experience for customers on our platform, to increase their comfort and convenience. VSC is the outcome of one such effort and completely replaces OTP with a background authentication, removing the need for any additional customer action. Through this initiative, we hope more consumers can make small-ticket purchases more easily and complete their purchase journey in a click.” 

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